Our Story

Good Stuff Crew

The idea was simple -



Do Good, Be Good, Feel Good.

Here’s how it goes…

Do Good

At Good Stuff, we are working towards the long-term development of our artisans and their families. We practice fair trade by providing good salaries, better prices and fairer deals to all the artisans involved who help us create our products and experiences. To help our artisans stay out of a state of debt we provide interest-free micro-loans towards housing, healthcare and education for their children. 

Staying out of debt and having more disposable income means artisans can afford to send their kids to school and access quality health care. It helps ensure a better future and standard of living for artisans and their families. 

Be Good


Good Stuff is a family-run brand that considers all of its artisans and customers as part of one big extended family.

We treat our artisans with dignity and respect, provide safe and clean working environments and encourage them to grow. We eat, laugh and communicate with them to better understand their problems and attempt to resolve them as quickly and as efficiently as possible.

We believe that your clothes are an extension of you and hence we take our ‘Be Good’ philosophy beyond ourselves and into the clothes we make. We’re focused on what we create and every last detail of design. Each piece of art is done by hand. Each detail is designed to bring joy.

Our clothing is all limited production - meaning that collections are formed of a small run and never mass-produced. Limited production means better control of the product, more attention to detail, greater connection with those making the garments and best of all individuality. It’s good to have what not everyone has!

To do our bit to help our planet we prefer items that will biodegrade within one generation and are mindful of the materials we use. Some of our limited edition styles are up-cycled and made from side cuts or excess fabrics from export companies that would have otherwise gone straight to the dump.

We love nature and all its elements. Everything in nature contains the power of Good Stuff.


Feel Good

Our clothes are designed to make you feel good. The joy of wearing something that you know is made with love, attention and joy, and helps to create positive change in the lives of artisans and their families is hard to beat. Don’t you think?

You help create a cycle of upliftment.

Shop Now